Community Engagement – End to End Campaign Creation and Management

Situation

The Turramurra and Lindfield Community Bank Branches are a true Community Bank. Everything they do is about delivering a positive impact on the community – whether it be by sponsoring local clubs, providing grants to NFPs in need or helping to build homes for the local Fire Brigade service. While their business is banking – the community is their purpose.

When the Turramurra and Lindfield Community Bank Branches came to us with an audacious goal of developing a campaign that would connect local business partners, retail customers, and their community – while also raising a LOT of money for some incredible local charities – we were all for it.

Solution

ZantZoo came on board to help manage the entire marketing campaign. This included the development of the board game with the licensor, pitching to 3rdparty sponsors, creating local sales channels, right through to managing all aspects of the marketing campaign.

Some of the components of this campaign are outlined below.

  • Development of a Sponsorship Presentation Pack
  • Presenting to Potential Sponsors
  • Liaising with Licensor to develop board game artwork
  • Developing Point of Sale (leaflets, posters, and banners for outdoor display)
  • Working with Local Groups and Schools to raise awareness and create sales channels
  • Creating the Photo Competition – which raised awareness of the Board Game with the community and provided imagery for use in our campaign – and on the board game.
  • Developed New Retail Website
  • Email Campaign to Bendigo – and stakeholders (sponsors and beneficiaries)
  • Outdoor Campaign (windows & banners)
  • Social Media Campaign – Facebook Posts were created for our stakeholders to share on their FB pages, and an FB advertising campaign ran through-out the sales period. Viral posts using the Monopoly character, and boardgame posts gained great traction with local FB community groups.
  • PR Campaign achieved State and Local Press – SMH, Northshore Times, Hornsby Advocate – and even a mention in Parliament by Jonathon O’Dea – the local Member for Davidson.

Ku-ring-gai Edition of Monopoly

Monopoly Launch Event

Local politicians, council members and leaders attended our Launch Event

Monopoly NorthShore Times Article

State and Local papers covered our launch and the results of our campaign.

Kuringgai Monopoly Window

Local Landmarks filled the Board

Kuringgai Monopoly Banner

Council provided outdoor locations for our banners

Kuringgai Monopoly Beneficiaries

84,000 reasons to be happy!

Result

Over $84,000 was raised as a direct result of this campaign. All funds were provided to local charities – including $15,000 to each of the major beneficiaries including Lifeline Harbour to Hawkesbury, KYDS, St Lucy’s School and the Hornsby Ku-ring-gai Women’s Shelter. The additional funds were then distributed via a Community Grants program – 11 groups benefitted.