Understanding your customer and the process they go through to purchase your product or service is key to effective content marketing.
It’s about giving the customer the information they want, at the right point in time. At ZantZoo we work with clients to understand their customers; to create content that inspires, educates, entertains and convinces them to purchase.
We’ll help you create content that connects.
There are many different forms of content that can be created to engage your ideal customer. We start by mapping your customer’s journey to find out what questions they’re asking (google), what they’re reading (blogs), where they’re visiting (websites) and who they’re talking to (social media). Then, we plan each piece of content to maximise engagement.